Beauty of Joseon Glow Deep Serum 30ml – Rice Bran Water 68.6% + 2% Alpha-Arbutin Brightening Serum

A lightweight brightening serum built on 68.6% rice bran water and 2% alpha-arbutin, formulated to help even out skin tone and bring a natural glow to dull, tired-looking skin. Rather than water, the base of this serum is rice bran water — drawing on the centuries-old Korean tradition of using rice for clear, luminous skin.

Alpha-arbutin is paired with niacinamide to target uneven tone and the look of dark spots, while a blend of hydrating and soothing ingredients — panthenol, trehalose, glyceryl glucoside, and hydrolyzed jojoba esters — keeps the formula comfortable and non-stripping. A complex of grain and seed extracts including coix seed, soybean, barley, rice, sesame, wheat, mung bean, and corn kernel rounds out the nourishing side of the formula.